Catalyst 2030's
Catalysing Change Week 2024
Building the Social Innovation Sector
6 - 10 May 2024

Social media

Content on this page will be updated for CCW2024 after session/event submissions open. The guidelines below were prepared for CCW2023, and serve as an example of what to expect for CCW2024.
Social networking sites can reach a wide audience at little or no cost – use existing accounts, or ask colleagues, partners, volunteers and friends to promote your CCW activities through their personal profiles.

Social media is a fast and effective way to share your news with others!

CCW Social Media Toolkit

This guidebook was for everyone who participated in CCW2023 and wanted to raise awareness about the campaign and sessions. I was useful for learning more about how to use social media to share news about CCW before, during and after the week. The guidebook included details about the campaign, suggestions for social media, sample posts, visuals, and more.

Make sure to check out Catalyst 2030 logos, other CCW2023 guidebooks and designs in the ‘Resources’ section.

Follow Catalyst 2030 online for CCW2023 updates

Follow and tag us on social media @Catalyst2030 on Facebook, LinkedIn and YouTube as well as @Catalyst_2030 on Twitter and Instagram to link your activity to CCW2023, to engage through posts, likes, retweets and shares.

Use the official CCW2023 hashtags #CatalysingChangeWeek2023 #CCW2023 #Catalyst2030. Where possible, please include #SDGs #CatalysingChange.

Suggestions for social media channels

  • Remember to update your Facebook, Twitter, Instagram, YouTube and LinkedIn statuses regularly and cross-promote all of your social media content!
  • When posting on social platforms, be sure that each post includes a visual element of some kind (video, infographic, photo, or other image).
  • Consider sharing your CCW posts on other social media platforms such as Snapchat and TikTok.
  • Take fun photos, including screenshots and videos, and share them with others on social media and in newsletters.

Facebook

  • Share your posts, news and updates with others. Tag @Catalyst2030 on Facebook, in all your posts, photos and videos with the official CCW2023 hashtags #CCW2023 #CatalysingChangeWeek2023 #Catalyst2030
  • Create a CCW event and send invitations to your network and share status updates.
  • Connect with other CCW events/activities and Facebook users with shared interests.
  • Use Facebook Live to share live videos from your CCW sessions, events and activities.
  • Upload content to Facebook Stories to inform others about your CCW news.

Twitter

  • Use tweets for positive messages, calls for action, or to highlight key information about your event. Using hashtags, #CatalysingChangeWeek2023 #CCW2023 #Catalyst2030, makes it easy for Twitter users to search for information about events locally and to connect with the global activities. Tag @Catalyst_2030 on Twitter.
  • Include photos and videos in your posts and retweet posts created by others.

Instagram

  • Take photos and videos during preparations, the week and post-CCW2023. Tag @Catalyst_2030 on Instagram with #CatalysingChangeWeek2023 #CCW2023 #Catalyst2030 and share these with others. Also, you can choose to cross-post them to Facebook, Twitter and/or Tumblr before publishing the content on Instagram.
    Note! Instagram does not support hyperlinks in captions. You must add the link into
    your Bio (Click ‘Edit Profile’ to add a URL). Then, direct your followers to the link by
    adding ‘Click the link in my bio to read all about it!’ to your caption.
  • Use Instagram Stories to share news and updates from your CCW sessions and events.
  • Use popular hashtags that are trending on Instagram to link them to your posts. This way more people can hear about your CCW sessions, events and activities. Some of the hashtags that you might want to use are: #SDGs #GlobalGoals #2030Agenda #global #sustainabledevelopmentgoals #sustainabledevelopment #sustainable #sustainability #international #campaign #advocacy #impact #socialimpact #socialgood #socialinnovation #makeadifference #environment #nonprofit #ngo #philanthropy #eco #climatechange #photooftheday #picoftheday Also, include your country and city as hashtags.

LinkedIn

  • Create posts about your CCW sessions, plans, preparations, live events, and Campaign highlights and share these with your network on LinkedIn. Tag us @Catalyst2030 on LinkedIn with #CatalysingChangeWeek2023 #CCW2023 #Catalyst2030 and help us raise awareness about Catalysing Change Week!
  • You can also write an article on LinkedIn, upload YouTube videos, post your CCW photos or SlideShare presentations to your updates.
  • Include the official CCW hashtags #CatalysingChangeWeek2023 #CCW2023
    and other, for example: #SDGs #GlobalGoals #2030Agenda #global
    #sustainabledevelopmentgoals #sustainabledevelopment #sustainable #sustainability
    #international #campaign #advocacy #impact #socialimpact #socialgood #socialinnovation
    #makeadifference #environment #nonprofit #ngo #philanthropy #eco #climatechange

YouTube

  • Subscribe to our Catalyst 2030 channel on YouTube here.
  • Upload videos to YouTube to promote, inform, and educate others about your CCW sessions, events and activities. You can include the link to your YouTube video or channel in posts on Facebook, Twitter, LinkedIn and Instagram. You can embed videos from YouTube to your website.
  • Don’t forget to tag @Catalyst2030 on YouTube with #CatalysingChangeWeek2023 #CCW2023  #Catalyst2030 #CatalysingChange where possible.

Catalyst 2030 CCW Branded Social Media Tiles

You can use these social media tiles to promote your session(s) and the CCW Campaign on LinkedIn, Facebook, Twitter, Instagram and elsewhere. More of these files are available in the CCW2023 Resources folder.
 

Sample posts for Pre-CCW2023

Mark your calendars! 5 days. 200+ sessions & events. Join #CatalysingChangeWeek2023 #CCW2023 in 1-5 May 2023. Attend sessions by inspirational #changemakers who share best practices, collaborate, co-create & develop solutions for #SDGs See: catalyst2030.info/CCW @Catalyst_2030

Save the dates: 1-5 May 2023 for #CCW2023 bringing together the world’s most #innovative #inspiring #changemakers to co-create solutions for the most pressing issues. Join: catalyst2030.info/RegisterCCW #CatalysingChange @Catalyst_2030 #Catalyst2030 Learn more: catalyst2030.info/CCW

Join #CatalysingChangeWeek2023 #CCW2023 organised by @Catalyst_2030 during 1-5 May 2023 bringing together the world’s most innovative and inspiring #changemakers on #SDGs. Explore 200+ sessions. Register at catalyst2030.info/RegisterCCW
#CatalysingChange #Catalyst2030

Join #CatalysingChangeWeek2023 #CCW2023, the world’s largest event led by #socialinnovators #socialentrepreneurs during 1-5 May 2023. Take part in 200+ online sessions to share knowledge and exchange ideas on #SDGs and more! Register at: catalyst2030.info/RegisterCCW @Catalyst_2030

Sample posts for during CCW2023

NOW HAPPENING! It’s #CatalysingChangeWeek2023 with 200+ sessions & events by inspirational #changemakers #experts #socialentrepreneurs #governments worldwide. Register Now: catalyst2030.info/RegisterCCW #SDGs #CatalysingChange @Catalyst_2030 #Catalyst2030 See: catalyst2030.info/CCWEvents

It’s #CatalysingChangeWeek2023! Join discussions on #SDGs in over 200+ sessions catalyst2030.info/CCWEvents Register: catalyst2030.info/RegisterCCW Get inspired, connect & learn from #experts #changemakers #socialentrepreneurs about solutions for the most pressing issues @Catalyst_2030

Join #CatalysingChangeWeek2023! Register for sessions: catalyst2030.info/RegisterCCW where #experts #socialentrepreneurs #changemakers share best practices, develop solutions, collaborate & co-create in order to meet the challenges we face as we pursue the #SDGs. @Catalyst_2030

To achieve #SDGs we need to work together. That’s why #CatalysingChangeWeek2023 by @Catalyst_2030 is connecting #changemakers #experts #socialentrepreneurs #governments worldwide in 200+ sessions and events this week! Register: catalyst2030.info/RegisterCCW
#Catalyst2030 #CCW2023

Sample post for after CCW2023

What an action-packed #CatalysingChangeWeek2023! Last week brought together innovative #changemakers #experts #socialentrepreneurs on #SDGs in 200+ sessions and events. See more: catalyst2030.info/CCWEvents #CatalysingChange #AcceleratingAction @Catalyst2030 #Catalyst2030 #CCW2023

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