Meaningful storytelling is a key element of any effective marketing or fundraising strategy. Unfortunately, generating simple but effective stories with lasting impact, especially when intended beneficiaries are located in developing countries, can be very challenging (both logistically and financially) and often sacrifice the authenticity and dignity of the intended beneficiaries. In this roundtable discussion, you’ll hear from experts in social impact storytelling, as well as grassroots organisations in multiple sectors. We’ll discuss best practices in effective storytelling, as well as simple and inexpensive logistical solutions to the challenges of capturing memorable and impactful stories in even the smallest organisations.
Authentic Storytelling for Maximum Impact: A Discussion of Best Practices
13 May 2022 | 09:00 - 10:30 CEST
Problem solving session/thematic workshop
Rikki Quintana Katja Marianne Noordam Gautam Malik Sally Miller Mikey Leung
Sustainable development goals
GOAL 10: Reduced Inequality GOAL 5: Gender Equality GOAL 8: Decent Work and Economic Growth