Catalysing Change Week | 1–5 May 2023

Solutions from the Frontlines

Authentic Storytelling for Maximum Impact: A Discussion of Best Practices

13 May 2022 | 09:00 - 10:30 CEST
Problem solving session/thematic workshop

Meaningful storytelling is a key element of any effective marketing or fundraising strategy. Unfortunately, generating simple but effective stories with lasting impact, especially when intended beneficiaries are located in developing countries, can be very challenging (both logistically and financially) and often sacrifice the authenticity and dignity of the intended beneficiaries. In this roundtable discussion, you’ll hear from experts in social impact storytelling, as well as grassroots organisations in multiple sectors. We’ll discuss best practices in effective storytelling, as well as simple and inexpensive logistical solutions to the challenges of capturing memorable and impactful stories in even the smallest organisations.

The hosts

Rikki Quintana Katja Marianne Noordam Gautam Malik Sally Miller Mikey Leung

Sustainable development goals

GOAL 10: Reduced Inequality GOAL 5: Gender Equality GOAL 8: Decent Work and Economic Growth

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