Authentic Storytelling for Maximum Impact: A Discussion of Best Practices

Meaningful storytelling is a key element of any effective marketing or fundraising strategy. Unfortunately, generating simple but effective stories with lasting impact, especially when intended beneficiaries are located in developing countries, can be very challenging (both logistically and financially) and often sacrifice the authenticity and dignity of the intended beneficiaries. In this roundtable discussion, you’ll hear from experts in social impact storytelling, as well as grassroots organisations in multiple sectors. We’ll discuss best practices in effective storytelling, as well as simple and inexpensive logistical solutions to the challenges of capturing memorable and impactful stories in even the smallest organisations.